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1.In the recent past, Sony has been designing and developing devices with advanced technological features such as PlayStation 5 that provides a gaming experience through virtual reality and other such enhanced hardware than the Xbox, and a series of Xperia smartphones with advanced display and camera features than many of its rivals' devices.Industry Analysis and Company's Position: First or a Late entrant History of the Industry Description of the Industry Sony Corporation is an enterprise based totally in Japan which turned into set up in 1946 with the aid of Masaru Ibuka and Akio Morita its activities are provided specifically in electronics, game, enjoyment and financial sectors.Therefore, Sony's strengths include the firm's capacity to integrate innovation with superior content and electronics know-how and tight coupling of content with technological devices such as the gaming platform with first party game titles.The innovative response and strategic diversification and diversification have enabled Sony to sustain a competitive imperative in many markets given its strength brand reputation and advanced technological capability.For instance, the electronics market where Sony fights with such contenders as Samsung and LG, Sony offers customers devices with state-of-the-art display technologies, including OLED and 4K HDR TVs.The rapid pace of marketplace change, high volatility of call for, and the presence of exceptionally aggressive incumbents and new marketplace entrants are the principle features of the enterprise.The company developed several innovations for the market, like the Walkman - a portable music player of the compact audio Cassette and the PlayStation gaming console, which is a global leader on the video game market.The enterprise in which Sony engages is the electronics and amusement business globally a large industry that contains of sub industries along with client electronics, semiconductors, gaming, movies, and music.It determines product development and operation strategies by prioritizing on the production of technologically superior products and services, market diversification and cohesiveness of company affairs in electronics, entertainment and financial segments.For example, it has PlayStation that integrating gaming and on-line services of multimedia and others and its television, audio, video products from advance semiconductor and display technologies.Of all digital merchandise which have long past through awesome technological development, Sony has been one of the principal forces in the back of technologies like TV show technology, consumer electronics, and game console technology.In some fields like smart mobile devices, Sony is a follower rather picking a niche and striving to become a market leader as Apple or Samsung.The company continues to fix large amounts on the research and development sector so as to sustain its domination in electronics and entertainment sector, the global spread of the company is used in controlling the costs of production.Resources, Capabilities and Competence As organizational resources Sony has state of the art research and develop facilities, manufacturing plant and distribution channels all over the world.The company also has large investments in intangible capital in the form of brand, IP, and content repositories (audio/visual material, music, movies, and games etc.).Revitalizing of Products & Services Product and Service Innovation In multiple fields, Sony has always been in the vanguard of the novelty.Likewise, PlayStation that was launched in 1994 changed the face of gaming through improved graphics, an extensive collection of games, and a complex network of online gaming.Sony's efforts of establishing a strong brand in smartphone industry are still not very impactful in spite of technological improvement in products.Another business move that forecasted the difficulties of sustaining the competitive advantage is the company's withdrawal from the laptops segment (VAIO).All the same, due to its innovative response and strategic diversification, Sony has been in a position to sustain a competitive imperative in many...However, Sony also experienced a continuous threat from the late entrants like Samsung in television sector and Apple in personal entertainment gadgets.Business Strategy and Competitive Advantage Sony business level strategy is mainly focused on product differentiation and technological advancement.The strategic management instrument, which has contributed significantly to growth is diversification, which has made Sony to extend.The major sports are concentrated on electronics, particularly on objects used in houses, cinema and tune, and finance.Strategic Management at the Corporate and Business Level Corporate Strategy Sony's corporate level strategy can be categorized into three; innovation, brand and diversification.It has diversified into other business segments other than the electronics such as the movie and music business with subsidiary of Columbia.Major innovations it carried out include Walkman; PlayStation; 4K and OLED technologies among others.Vision, Mission and Goals Sony's mission is to be one of the most successful companies that provide consumers with the exceptional experiences with the help of technology and entertainment.They have been for most part the pioneer company in most sectors especially in consumer electronics as well as entertainment.Sony's topmost corporate-level strategy is the concept of the Sony Group, and this particularly concerns the electronics and entertainment groups.But not all have been innovation successes.2.3.

1. 
   

   Industry Analysis and Company’s Position: First or a Late entrant
   History of the Industry
   Description of the Industry
   Sony Corporation is an enterprise based totally in Japan which turned into set up in 1946 with the aid of Masaru Ibuka and Akio Morita its activities are provided specifically in electronics, game, enjoyment and financial sectors. The major sports are concentrated on electronics, particularly on objects used in houses, cinema and tune, and finance. Of all digital merchandise which have long past through awesome technological development, Sony has been one of the principal forces in the back of technologies like TV show technology, consumer electronics, and game console technology.
   The enterprise in which Sony engages is the electronics and amusement business globally a large industry that contains of sub industries along with client electronics, semiconductors, gaming, movies, and music. The rapid pace of marketplace change, high volatility of call for, and the presence of exceptionally aggressive incumbents and new marketplace entrants are the principle features of the enterprise.
   First Mover or Late Mover?
   This is going to be an important source of competitive advantage for a firm that is vying to become the first to establish a presence in a new market.
   They have been for most part the pioneer company in most sectors especially in consumer electronics as well as entertainment. The company developed several innovations for the market, like the Walkman – a portable music player of the compact audio Cassette and the PlayStation gaming console, which is a global leader on the video game market. However, Sony also experienced a continuous threat from the late entrants like Samsung in television sector and Apple in personal entertainment gadgets. In some fields like smart mobile devices, Sony is a follower rather picking a niche and striving to become a market leader as Apple or Samsung.
   All the same, due to its innovative response and strategic diversification, Sony has been in a position to sustain a competitive imperative in many…
   The innovative response and strategic diversification and diversification have enabled Sony to sustain a competitive imperative in many markets given its strength brand reputation and advanced technological capability.

   
   


2. 
   

   Strategic Management at the Corporate and Business Level
   Corporate Strategy
   Sony’s corporate level strategy can be categorized into three; innovation, brand and diversification. It determines product development and operation strategies by prioritizing on the production of technologically superior products and services, market diversification and cohesiveness of company affairs in electronics, entertainment and financial segments. Sony’s topmost corporate-level strategy is the concept of the Sony Group, and this particularly concerns the electronics and entertainment groups.
   Company’s long-term idea is to use technology and content in order to deliver as satisfactory experience to the consumer. For example, it has PlayStation that integrating gaming and on-line services of multimedia and others and its television, audio, video products from advance semiconductor and display technologies.
   Business Strategy and Competitive Advantage
   Sony business level strategy is mainly focused on product differentiation and technological advancement. Hence, the company’s vision is to deliver products that are superior in terms of quality and performance supported by consumer loyalty. For instance, the electronics market where Sony fights with such contenders as Samsung and LG, Sony offers customers devices with state-of-the-art display technologies, including OLED and 4K HDR TVs.
   Understanding Sony’s value chain indicates that this company focuses on R & D, production and after-sale services. The company continues to fix large amounts on the research and development sector so as to sustain its domination in electronics and entertainment sector, the global spread of the company is used in controlling the costs of production.
   The strategic management instrument, which has contributed significantly to growth is diversification, which has made Sony to extend. It has diversified into other business segments other than the electronics such as the movie and music business with subsidiary of Columbia. Picture and Sony music entertainment. The company also has also involved itself in financial services through Sony Financial Holdings which include services in the area of insurance, banking, as well as asset management.
   Resources, Capabilities and Competence
   As organizational resources Sony has state of the art research and develop facilities, manufacturing plant and distribution channels all over the world. The company also has large investments in intangible capital in the form of brand, IP, and content repositories (audio/visual material, music, movies, and games etc.).
   Therefore, Sony’s strengths include the firm’s capacity to integrate innovation with superior content and electronics know-how and tight coupling of content with technological devices such as the gaming platform with first party game titles. It is also a company with substantial competence in marketing and brand management, and has created a brand that is both well-known and trusted across the world.

   
   


3. 
   

   Revitalizing of Products & Services
   Product and Service Innovation
   In multiple fields, Sony has always been in the vanguard of the novelty. Major innovations it carried out include Walkman; PlayStation; 4K and OLED technologies among others. These products are not only successful products but, also acting as trendsetters in their respective categories.
   Available since 1979, the Walkman revolutionized the way music was consumed. It enabled one to take his/her music around which germinated a new customer behavior in personal entertainment. Likewise, PlayStation that was launched in 1994 changed the face of gaming through improved graphics, an extensive collection of games, and a complex network of online gaming.
   In the recent past, Sony has been designing and developing devices with advanced technological features such as PlayStation 5 that provides a gaming experience through virtual reality and other such enhanced hardware than the Xbox, and a series of Xperia smartphones with advanced display and camera features than many of its rivals’ devices.
   But not all have been innovation successes. Sony’s efforts of establishing a strong brand in smartphone industry are still not very impactful in spite of technological improvement in products. Another business move that forecasted the difficulties of sustaining the competitive advantage is the company’s withdrawal from the laptops segment (VAIO).
   Vision, Mission and Goals
   Sony’s mission is to be one of the most successful companies that provide consumers with the exceptional experiences with the help of technology and entertainment. It’s mission is “to be the company that delivers products and services that unlock the wonder and everyday ingenuity of individuals across the globe”. These can be said to be in tandem with its areas of operation that include-delivery of health services that are reputable for quality, innovation, and consumer content.
   This mission and vision has helped popularize many of Sony’s innovations especially in areas which the company truly understands the consumer picture (such as video gaming and entertainment). However, challenges are observed when the company has to implement its strategies in higher competitive segments, for example, in case of smartphones.

   
   


4. 
   

   International Strategic Method the International Strategic Method
   In this case, it can be seen that the international strategy was founded on global standardization and local adaptation. The company uses its global brand to successfully enter several different international markets and adapt its products to fit consumer demands as discovered in the new country.
   Most of the global ventures where Sony ventured where through the use of joint ventures, acquisitions and partnerships. For example, the alliance with Ericsson in 2000 was to form Sony Ericsson; a new venture which focused on selling mobile phones.
   It also plays international marketing strategy where it uses its universal brand image while customizing its products in the new markets. For instance, in Asia, compact and feature rich products are noticeable strategic business unit focus whereas in Western markets, company emphasis on Sony products performance and quality.

   
   


5. 
   

   This is the fourth TSCM approach that involves management of stakeholder responsibilities for social responsibilities.
   Social Responsibility
   Another proof that Sony has a clear sight at corporate social responsibility (CSR) is the fact that the management has colored it an important goal. Some aspects of the corporate social responsibility are environmental activities, procurement of materials in a proper manner, social activities. Many eco-friendly undertakings have already been conducted, which include the one which aims for the reduction of carbon emission, the utilization of sustainable supplies in the production of its products and energy conservation promotion of the company’s products.
   Sony also provides for social responsibilities whereby it encourages the employment of employees from different diverse backgrounds and the company also has charitable activities where it gives back to the society by funding for education and use of technology in an unfavorable community.
   Stakeholder Management
   Customers, employees, suppliers, shareholders governments are some of the stakeholders that Sony deals with. The company emphasizes the importance of the sustainable relationship and trust-based relationship with all its stakeholders.
   Within its drive to meet customer needs, Sony performs market research as a way of identifying the customers’ needs in order to deliver goods and services that meet their needs. The company also cares for its employees through offering future growth of the workers and more to the inclusion of the diversity in the workplace.

   
   


6. 
   

   Suggestions for Improvement
   Sources of Improvement and Solutions
   Thus, Sony is a leader in a number of industries, but there are some challenges. The first one is mobile business in which the company has often times lost market grounds to key players such as Apple and Samsung. To this end, Sony could aim to improve its smartphone experience by a closer connection with PlayStation and other Experian-sponsored services.
   Also, Sony could have tried to enhance its operation of digital services, especially in the entertainment area. Since the advent of Netflix and Spotify to name but a few, Sony also has scope for growth in music and video streaming capitalizing on the company’s large stock of content.
   In addition to that, Sony has paid more attention to environmental issues in its production and supply chain, but it lacked comprehensive circular economy strategies like reuse or recycling of products particularly electronic gadgets.