Lakhasly

Branding plays an important role in enhancing any commercial performance and is a closed tool that can positively change people's buying behavior.The study is presented in five chapters, literature review, research methodology, presentation of research results, analysis and discussion of data, summary, results, and recommendations.In the current marketing scenario, it has become necessary to examine consumer behavior.110 questionnaires were used, which collected 110 responses for a month.Consumers are market owners.A commercial organization cannot operate without consumers.a questionnaire was used to collect data.

Branding plays an important role in enhancing any commercial performance and is a closed tool
that can positively change people's buying behavior. In the current marketing scenario, it has
become necessary to examine consumer behavior. Consumers are market owners. A commercial
organization cannot operate without consumers. The study is presented in five chapters,
literature review, research methodology, presentation of research results, analysis and
discussion of data, summary, results, and recommendations. The objectives of the study focus on
examining the impact of a brand on consumer buying behavior, whether consumer buying
behavior is affected by factors such as the excellent price of branded products, perceived quality
of branded products, marital status, and brand name associated with brand consumption of
Somali students study in Istanbul which is the working population of the study since most of the
students in turkey study in Istanbul. a questionnaire was used to collect data. 110 questionnaires
were used, which collected 110 responses for a month. The results show that the brand name has
a strong positive impact and an important relationship with consumer buying behavior.