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Business and military settings In business, as in the military, tests are used in many ways, perhaps most notably in decision making about the careers of personnel.As we will see in Chapter 16, a wide range of achievement, aptitude, interest, motivational, and other tests may be employed in the decision to hire as well as in related decisions regarding promotions, transfer, job satisfaction, and eligibility for further training.For a prospective air traffic controller, successful performance on a test of sustained atten- tion to detail may be one requirement of employment.Engineering psychologists employ a variety of existing and specially devised tests in research designed to help people at home, in the work- place, and in the military.
Business and military settings In business, as in the military, tests are used in many ways, perhaps most notably in decision making about the careers of personnel. As we will see in Chapter 16, a wide range of achievement, aptitude, interest, motivational, and other tests may be employed in the decision to hire as well as in related decisions regarding promotions, transfer, job satisfaction, and eligibility for further training. For a prospective air traffic controller, successful performance on a test of sustained atten- tion to detail may be one requirement of employment. For promotion to the rank of officer in the military, successful performance on a series of leadership tasks may be essential.
Another application of psychological tests involves the engineering and design of products and environments. Engineering psychologists employ a variety of existing and specially devised tests in research designed to help people at home, in the work- place, and in the military. Products ranging from home computers to office furniture to jet cockpit control panels benefit from the work of such research efforts.
Using tests, interviews, and other tools of assessment, psychologists who specialize in the marketing and sale of products are involved in taking the pulse of consumers. They help corporations predict the public’s receptivity to a new product, a new brand, or a new advertising or marketing campaign. They help “diagnose” the needs of exist- ing and older brands and products and identify how they might be revitalized or made more appealing in the eyes of the consumer.
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