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Abstract: This project will be focusing the customers of Pizza Hut outlets in Oman.The purpose of this project is to view the customer satisfaction in Pizza Hut outlets, it reveals about the customer satisfaction and customers preference about the products, it will explore the level of satisfaction of customers in pricing factors and in delivery of a product and it will give the suggestion to the outlets.International and local restaurant chains are trying to satisfy the demands of customers for a variety of products and services.To become a successful marketer, he must know the liking or disliking of the consumers.The manufacturer produces and the sellers sell whatever the consumer likes.All marketing starts with consumer.
Abstract:
This project will be focusing the customers of Pizza Hut outlets in Oman. The purpose of this project is to view the customer satisfaction in Pizza Hut outlets, it reveals about the customer satisfaction and customers preference about the products, it will explore the level of satisfaction of customers in pricing factors and in delivery of a product and it will give the suggestion to the outlets. The fast-food restaurant business is one of the fastest-growing industries in the world. International and local restaurant chains are trying to satisfy the demands of customers for a variety of products and services. Along with changing market trends, customers are now becoming more sophisticated and demanding.
All marketing starts with consumer. So, consumer is a very important person to a marketer. Consumer decides what to purchase, for whom to purchase, from where to purchase, and how much to purchase. To become a successful marketer, he must know the liking or disliking of the consumers. He must also know the time and quality of goods and services, a consumer may purchase, so that he may store the goods or provide the services according to the likings of the consumers. Now the whole concept of consumer’s sovereignty prevails. The manufacturer produces and the sellers sell whatever the consumer likes. In this sense, “Consumer is the supreme in the market”. Thus, marketer must understand this.
Keywords: Marketing, Customer satisfaction, Fast food restaurants, Pizza Hut etc.
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