Lakhasly

Positive media engagement is when an individual or organization actively works to build positive relationships with the media and create opportunities for positive portrayal in the press.Distributing important messages for public safety Determine deadlines for the press and must be available around the clock during a crisis period.This is done by: Communicate with the press and give them accurate information.

Positive media engagement is when an individual or organization actively works to build positive relationships with the media and create opportunities for positive portrayal in the press.
This is done by:
Communicate with the press and give them accurate information.
Distributing important messages for public safety
Determine deadlines for the press and must be available around the clock during a crisis period.
Answering journalists’ questions, allowing them to reach experts, and providing them with pictures to support the information

There are many ways to disseminate emergency information to the media, for example:

Press conferences via telephone and webcast
E-mail distribution and fax transmission
Websites, video streaming
Answer media calls
Social media
TV and radio

Social media features:
(c) Can be used to combat rumors by quickly providing accurate information (refuting fake news)
(d) Social media posts can include website links where the community can go for more information

Disadvantages of social media:

It requires staff, technology resources, and social media monitoring

In emergency situations they require continuous follow-up and monitoring is usually required to update information and dispel rumours