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a.Target markets in the Tim Hortons Tim Hortons uses a merchandising strategy that leads to increased brand loyalty and therefore, repeat purchases processes by consumers.For Mitchell, Taylor, Brett, Sofia, and Stefano (2012), the target market of Tim Hortons to implement the market plan is, people ages between 15-65 years old from both gender male and female, people who live presently in healthy lifestyle or caring about living healthier.Tim Hortons reach this by application the promotions that concentrate on advertising specific products, collections, or by offering free product in the other purchase (Ford, 2019).For students, it is inexpensive and affordable and located in many colleges and university, so it is also very suitable for students.
a.Target markets in the Tim Hortons
Tim Hortons uses a merchandising strategy that leads to increased brand loyalty and therefore, repeat purchases processes by consumers. Tim Hortons reach this by application the promotions that concentrate on advertising specific products, collections, or by offering free product in the other purchase (Ford, 2019). The Target audience for Tim Hortons is almost all groups which include (businesspeople, working adults, families, and students from the lower and middle class). Tim Hortons uses sports teams as well as free community swimming and skiing events they sponsor to market their brand to families with children. In Tim Hortons, business and adults are targeted because Tim Hortons has fast service and a convenient location in many locations throughout Canada and the word. Business and working people can have their backed salad on their way to work. For students, it is inexpensive and affordable and located in many colleges and university, so it is also very suitable for students. Tim Hortons offers free Wi-Fi, so students can go there to do some study work and tasks while having lunch (N.A, 2021). For Mitchell, Taylor, Brett, Sofia, and Stefano (2012), the target market of Tim Hortons to implement the market plan is, people ages between 15-65 years old from both gender male and female, people who live presently in healthy lifestyle or caring about living healthier. Moreover, employees and students who are worried about the time and want to eat their lunch quickly.
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