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In Oman, small and medium enterprises increased and became keeping abreast of technological developments, and it is important to adopt social media in these businesses as they are a contributing part in raising the Omani economy.The results of secondary data collection showed that there are three main factors environmental factors, technological factors and Organizational factor factors for dependent variables (adopting social media in SMEs in Oman).Research design used for this study will be exploratory research because it identifies the reasons and factors underlying the appropriation of social media in small and medium enterprises in Oman and to examine the developed hypothesis use the causal research , and use time horizon for the study will be cross sectional.
In Oman, small and medium enterprises increased and became keeping abreast of technological developments, and it is important to adopt social media in these businesses as they are a contributing part in raising the Omani economy. This paper centers on SMEs in Oman and influencing factor in adopted social media in their businesses so that they become a leader in the Omani market. Social media has evolved to include business and become a suitable environment for communication and business spread through it in addition to that the role of social media is important in SMEs. In communicating with clients and being open to the external economy. The research focused on the variables influencing the appropriation of SMEs in Oman. A quantitative method was chosen by following the quantitative data methodology by collecting secondary data from previous research also we will use quantitative methods in order to analyze the data that will be collected through the survey. Research design used for this study will be exploratory research because it identifies the reasons and factors underlying the appropriation of social media in small and medium enterprises in Oman and to examine the developed hypothesis use the causal research , and use time horizon for the study will be cross sectional. The results of secondary data collection showed that there are three main factors environmental factors, technological factors and Organizational factor factors for dependent variables (adopting social media in SMEs in Oman).
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