Lakhasly

The Intramuros Administration should be more aggressive in its promotional efforts in capturing domestic tourists and visitors, even those that come from the different parts of Luzon, Visayas, and Mindanao.This also supports what Page & Connell (2012) cited that a heritage destination must seek other forms of destination attraction to ensure sustainability.Moreover, the result showed a significantly low number (2 of 75) of Intramuros visitors who were part of guided city tours & excursions.

The Intramuros Administration should be more aggressive in its promotional efforts in capturing domestic tourists and visitors, even those that come from the different parts of Luzon, Visayas, and Mindanao. This can be done through strategic alliances with travel agents, tour operators, travel specialists, hotels, and other companies of interest, around the country. It appeared in the survey that the diners were mostly from Metro Manila and there was a huge difference in the numbers.
Moreover, the result
showed
a
significantly low number (2 of 75) of Intramuros visitors who were part of guided city tours & excursions. When Intramuros partners with travel and tour-related companies, not only will the site be promoted, but it can also gain greater distribution of products and services and awareness about heritage tourism,
thus,
promoting sustainability. This also supports what Page & Connell (2012) cited that a heritage destination must seek other forms of destination attraction to ensure sustainability.