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This study investigated the acceptability of smart food packaging technologies in China, analyzing its correlation with consumer demographics, attitudes, and behaviors. Two surveys were conducted in Beijing, one focusing on intelligent packaging and the other on active packaging. Using chi-square tests, the study found that 56% of participants accepted smart packaging in both surveys. Notably, marital and employment status influenced the acceptance of active packaging, while consumer interactions with existing food packaging were linked to the acceptance of intelligent packaging. Trust in various institutions was associated with the acceptance of both active and intelligent packaging. This study, the first of its kind, provides valuable insights into Chinese consumers' perceptions of smart packaging technologies for food products. The findings can guide future consumer research for product-specific packaging designs.
Abstract
This study quantified the acceptability of smart food packaging technologies and de- termined their associations with sociodemographic, attitudinal, and behavioral char- acteristics of consumers in China. Two quantitative surveys were conducted using an intercept method in Beijing with one for intelligent food packaging and the other for active food packaging. Chi-square tests of independence and contingency tables were used to determine the acceptability of smart food packaging and significant associations with multiple variables. Smart packaging was accepted by 56% of par- ticipants in both surveys. Marital status and employment status were associated with the acceptance of active packaging, while consumer interactions with current food packaging were associated with the acceptance of intelligent packaging. Acceptance of both active and intelligent packaging was associated with trust in multiple institu- tions. This study is the first to provide broad information about Chinese consum- ers' acceptance of smart packaging technologies for food products. Findings from this research can contribute to further detailed consumer studies in product-specific packaging designs.
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