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Here is an overview of the target audience for Amouage perfumes:
Amouage is a luxury perfume brand based in Oman.- Middle-aged to older demographic - Many of Amouage's fragrances have a more mature, complex scent profile that appeals to an older audience, often 40 years and up.
Here is an overview of the target audience for Amouage perfumes:
Amouage is a luxury perfume brand based in Oman. Their target audience is typically:
High-net-worth individuals - Amouage perfumes are positioned as ultra-premium fragrances, with prices ranging from $200 to over $500 per bottle. This targets affluent consumers who can afford the high-end pricing.
Middle-aged to older demographic - Many of Amouage's fragrances have a more mature, complex scent profile that appeals to an older audience, often 40 years and up.
Perfume connoisseurs/enthusiasts - Amouage markets itself as a niche, artisanal brand that attracts passionate fragrance collectors and those interested in rare, high-quality scents.
Luxury consumers - The brand's association with Oman's royal family, ornate bottle designs, and positioning as an exclusive "house of perfume" target consumers seeking premium luxury products.
Both men and women - Amouage produces fragrances for both genders, appealing to a wide high-end consumer base.
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