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People are often unclear about exactly what marketing is, and Confuse it with advertising and promotion, both important parts of marketing.Traditionally this is called the four Ps marketing mix: Product; Price; Place; Proinotion.Advertising brings a product or service to the attention of CUstomers through the media e.g. newspapers, TV, or the lnternet to persuade them to buy it. Promotion keeps a product or service in the minds of customers and helps stimulate their demand for it, often through advertising.Marketing is altogether more complex.It is all the activities involved in making sure that customers buy a product or service by understanding and meeting their neede.You can identify the right people through a process called market segmentation.
People are often unclear about exactly what marketing is, and Confuse it with advertising and promotion, both important parts of marketing. Advertising brings a product or service to the attention of CUstomers through the media e.g. newspapers, TV, or the lnternet to persuade them to buy it. Promotion keeps a product or service in the minds of customers and helps stimulate their demand for it, often through advertising. Marketing is altogether more complex. It is all the activities involved in making sure that customers buy a product or service by understanding and meeting their neede. Traditionally this is called the four Ps marketing mix: Product; Price; Place; Proinotion. In other words you need to market the right product at the right price in the right place and in the right way if you want to sell it. You could add one other P to this: you need to sell it to the right people. You can identify the right people through a process called market segmentation. This is when you group together people with similar needs and wants to identify your target customers so you can successfully market your product to them. There are many ways of doing this, for instance: by the amount of money people have (do they want budget or luxury holidays?); by the kind of activities they're interested in (heritage, nature or adventure); by their circumstances (are they single, a COuple, or a family?); by their age (18-25 or 60+); and by the kind of
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