خدمة تلخيص النصوص العربية أونلاين،قم بتلخيص نصوصك بضغطة واحدة من خلال هذه الخدمة
INTRODUCTION
Fast and inevitable change in present day caused by globalization phenomenon and scientific fast improvement in economic, social, political and industrial dimensions especially in two previous decades, were companied by tremendous changes in technology in information and relations.As it can be seen it in Fig.1 it includes 4 dimensions Internal Marketing, Social Responsible Marketing, Integrated Marketing and Relationship Marketing [14].Acceleration speed of these changes in deferent dimensions guide managers to improve inside processes of organizations and companies to help their survival in world that is more competitive than yesterday.On the other hand, marketing strategies and Alignment between them have a great importance in advance of organizational goal in implementation of Supply chain processes.The business processes that must necessarily be integrated and coordinated include: purchasing, manufacturing, marketing, logistics, and information processes.So, competitiveness, flexibility and products diversity are considered by productive organizations.Organizations review their strategies by different ways and find survival code in creating more satisfaction of customers.In this regard, one of the considered philosophies was Supply chain manger philosophy.Supply chains are valuable chains which include from Supplier scope up to final customers.Supply chain manager required unity and coordination in business processes during Supply chain to answer demand changes of final customers [1,2].Holistic Marketing recognizes that everything Matters.
INTRODUCTION
Fast and inevitable change in present day caused by globalization phenomenon and scientific fast improvement in economic, social, political and industrial dimensions especially in two previous decades, were companied by tremendous changes in technology in information and relations. Acceleration speed of these changes in deferent dimensions guide managers to improve inside processes of organizations and companies to help their survival in world that is more competitive than yesterday. Organizations review their strategies by different ways and find survival code in creating more satisfaction of customers. So, competitiveness, flexibility and products diversity are considered by productive organizations.
In this regard, one of the considered philosophies was Supply chain manger philosophy. On the other hand, marketing strategies and Alignment between them have a great importance in advance of organizational goal in implementation of Supply chain processes.
Supply chains are valuable chains which include from Supplier scope up to final customers. Supply chain manager required unity and coordination in business processes during Supply chain to answer demand changes of final customers [1,2].
The business processes that must necessarily be integrated and coordinated include: purchasing, manufacturing, marketing, logistics, and information processes. As Jarratt and Fayed (2001) state, “The development of integrated supply systems moves competition into a new phase, with systems competing against systems to create efficiency and client value at each point in the system” [1,12].
To be considered effective a well-formulated strategy must be implemented successfully. Implementation effectiveness however, clearly depends on the appropriateness, feasibility and desirability of the strategy. Our argument is that through the development of competency in implementation—the ability to translate ideas into actions and generate positive outcomes—can provide a source of competitive advantage for the organization. A diversity of perspectives has been put forward in defining the concept of strategy implementation [13].
1.2 Research Objectives
On the one hand this study aims to investigate role of Marketing Strategy Alignment in Chemical Companies in specific area (Zanjan Province), on the other hand, tries to pursue Marketing and it’s strategies from wider scope like Supply chain.
1357
Conclusion: Considering insufficient studies and practical steps in this area, the results of this research are considered as a guideline for managers and experts to find their ways in marketing strategies and especially in chemical products industry.
British Journal of Economics, Management & Trade, 4(9): 1356-1375, 2014
In this research this model is used to investigate marketing strategies and Alignment among processes. In following we are going to explain these factors and this model.
2.3 Alignment of Marketing Philosophy
The organizations arrange their marketing activities on base of the following five viewpoints. These viewpoints are: generation, selling, holistic. In the following we are going to explain these philosophies briefly.
2.3.1 Compatible marketing philosophies
2.3.1.1 The production concept
The production concept, one of the oldest in business, holds that consumers prefer products that are widely available and inexpensive. Managers of production-oriented businesses concentrate on achieving high production efficiency, low costs, and mass distribution [14].
2.3.1.2 The product concept
Other businesses are guided by the product concept, which holds that consumers favor those products that offer the most quality, performance, or innovative features. Managers in these organizations focus on making superior products and improving them over time, assuming that buyers can appraise quality and performance [14].
2.3.1.3 The selling concept
The selling concept, another common business orientation, holds that consumers and businesses, if left alone, will ordinarily not buy enough of the organization’s products. The organization must, therefore, undertake an aggressive selling and promotion effort. This concept assumes that consumers must be coaxed into buying, so the company has a battery of selling and promotion tools to stimulate buying [14].
2.3.1.4 The marketing concept
The marketing concept, based on central tenets crystallized in the mid-1950s, challenges the three business orientations we just discussed.18 The marketing concept holds that the key to achieving organizational goals consists of the company being more effective than its competitors in creating, delivering, and communicating customer value to its chosen target markets [14].
2.3.1.5 The Holistic marketing concept
Kotler Define Holistic Marketing Concept in this way “Develop, design and implement marketing programs, processes and activities that recognize breadth and interdependencies. Holistic Marketing recognizes that everything Matters. As it can be seen it in Fig.1 it includes 4 dimensions Internal Marketing, Social Responsible Marketing, Integrated Marketing and Relationship Marketing [14].
تلخيص النصوص العربية والإنجليزية اليا باستخدام الخوارزميات الإحصائية وترتيب وأهمية الجمل في النص
يمكنك تحميل ناتج التلخيص بأكثر من صيغة متوفرة مثل PDF أو ملفات Word أو حتي نصوص عادية
يمكنك مشاركة رابط التلخيص بسهولة حيث يحتفظ الموقع بالتلخيص لإمكانية الإطلاع عليه في أي وقت ومن أي جهاز ماعدا الملخصات الخاصة
نعمل علي العديد من الإضافات والمميزات لتسهيل عملية التلخيص وتحسينها
بالرغم من إنجازات القرن العشرين من ناحية ، وبدايات إنجازات القرن الواحد والعشرين في مجال الإصلاح الا...
أهمية التحول الرقمي للجامعات تكمن في تحول نظام التعليم والإدارة الجامعية بشكل جذري، حيث تمتلك التكنو...
desespite sa société a recouru à des ressources circulantes qui ont connu une forte augmentati 92% ...
-1 تقدم فرصة لأصحاب الفوائض المالية لاستثمار أموالهم ، الراغبين في الوقت نفسه أن يستردوا أموالهم بسه...
1. مفهوم مناخ العمل: لا يوجد اجماع واضح لتعريف مناخ العمل تعريف محدد، وتختلف التعريفات بتنوع العوامل...
يقومون بتقييم وتشخيص المشاكل الحركية والوظيفية وتطوير برامج علاجية مخصصة لكل مريض. ويستخدمون تقنيات ...
الترقيع تجرى بغرض زاعة الجور الغائبة. يجرى الترقيع فى وجود الماء بشتالت من نفس الصنف المزروع بعد نح...
يشير الصراع العربي الإسرائيلي إلى التوترات السياسية والصراعات العسكرية والخلافات بين بعض الدول العرب...
ومن هنا تبدا حكايتنا عن نشاة الصحافة السعودية و تطورها كان لمنطقة الحجاز تحديدا أسبقية في صدور الكث...
وما يعنينا في هذه العجالة هو أن نحدد مفهوم الادب الاسلامي الذي اتخذناه معلما لكتابنا، وقصرناه على صد...
لقد كرم الإسلام المرأة وسوى بين الناس جميعا رجالا ونساء القيمة لاشتراكهما في الإنسانية «وهي الوصف لن...
صيانة السيارة: دليل شامل 1. عمليات التفتيش المنتظمة والخدمات المجدولة: - التكرار: اتبع توصيات...