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The marketing mix consists of a set of tactics that a company can use to encourage potential customers to purchase their services, and the model is now unique to the services. This model is an extension of the four keys to marketing. In fact, the model is essentially the four keys to marketing plus three new tactics. But before that, we first define what we mean by services. Unlike material goods, they cannot be tasted or touched, cannot be seen, and cannot be separated. Production cannot be separated from Consumable, meaning they are perishable once used they cannot be saved or returned, and finally they are heterogeneous describing the unique character of services that cannot be produced on a large scale, so examples of businesses that provide services include airlines, hotels and software as a service businesses now as can be seen from Chart, the services marketing mix consists of the original four tactics of the product marketing mix plus three new ones, so let’s look at each seven in turn. This can involve a physical decision like where to locate a hotel, but it also involves deciding which affiliates to use to help you. On selling a service, for example if you are selling hotel rooms you may choose to use Quiet Hotels as your business number 4. Promotion Promotion refers to the different ways in which you continue to describe and advertise your services now because they are intangible services they can be more difficult than products to promote due to the lack of Having something physical that can be evaluated by a potential customer, popular ways now to promote services include using celebrity endorsements to create trust in the product offering assurances to remove risks using testimonials and using branding to highlight the quality of your product Number Five People Know By People We mean people who share Directly or indirectly in providing the service which usually means the company’s employees but can also mean subcontractors with direct interaction with customers. Now actually it can even refer to the company’s current and former customers and these customers represent the company through word of mouth by talking to their friends. And their colleagues now. However, delivery often involves some tangible elements, so physical evidence is defined as the environment or place in which the service is provided and any tangible elements that facilitate the service or provide information about the service. Based on this definition, physical evidence includes things such as the company’s website and its accounts. Annually if it is available to the general public i.e. logos, flyers or even the buildings through which services are provided, as an example think of a hotel that someone wants to visit for the first time Physical Evidence Process Process Number 7 refers to the mechanics of actions and the flow of activities that occur when a customer interacts With the business organization with each other, so when a customer, for example, books a hotel room when the customer inspects the hotel. There are other processes being done, and obviously when you check another process that is now being done, all of these processes now need to be subject to strict monitoring to ensure customer experience, which is usually specified in written SOP documents, and now there is criticism of the 7 Ps, and then when you check another process, all of these processes now need to be carefully monitored to ensure the customer experience, which is usually what you know in the written SOP documents, Because this is what the higher end customers expect and we need to change the processes so that every customer gets more care and attention so let’s use the example of a luxury hotel to see (Wi-Fi) etc. The price now in the case of a luxury hotel the price will change depending on the size of the room so it may You would expect that a large suite with a city view would cost much more than a small suite without a view and this is because the value perceived by the customer is much greater and therefore they are willing to pay more at our next place so our hotel place next there will be a lot of people interacting with the guests including Temporary receptionist staff who do star points etc. Next process Now the main operations of a luxury hotel now include the main operations