لخّصلي

Everything On Demand: The “Uberization” of E-commerce • Class Discussion – Have you used Uber or any other on-demand service companies? – What is the appeal of these companies for users and providers? – Are there any negative consequences to the increased use of on-demand services like Uber and Airbnb?

The First Thirty Seconds • First 20 years of e-commerce – Just the beginning – Rapid growth and change • Technologies evolve at exponential rates – Disruptive business change – New opportunities • Why study e-commerce – Understand opportunities and risks – Analyze e-commerce ideas, models, issues

Introduction to E-commerce • Use of Internet to transact business – Includes Web, mobile browsers and apps • More formally: – Digitally enabled commercial transactions between and among organizations and individuals

The Difference between E-Commerce and E-Business • E-business: – Digital enabling of transactions and processes within a firm, involving information systems under firm’s control – Does not include commercial transactions involving an exchange of value across organizational boundaries

Technological Building Blocks Underlying E -Commerce • Internet • World Wide Web – HTML – Deep Web versus. “surface” Web • Mobile platform – Mobile apps

Insight on Technology: Will Apps Make the Web Irrelevant? • Class Discussion – What are the advantages and disadvantages of apps, compared with websites, for mobile users? – What are the benefits of apps for content owners and creators? – Will apps eventually make the Web irrelevant? Why or why not?

Major Trends in E-Commerce • Business trends include: – All forms of e-commerce show very strong growth • Technology trends include: – Mobile platform has made mobile e-commerce reality • Societal trends include: – Increased online social interaction and sharing

Unique Features of E-Commerce Technology (1 of 2)

1. Ubiquity
2. Global reach
3. Universal standards 4. Information richness

Unique Features of E-Commerce Technology (2 of 2) 5. Interactivity 6. Information density 7. Personalization/customization 8. Social technology

Types of E-Commerce • Business-to-Consumer (B2C) • Business-to-Business (B2B) • Consumer-to-Consumer (C2C) • Mobile e-commerce (M-commerce) • Social e-commerce • Local e-commerce

Figure 1.5 The Growth of B2C E-Commerce in the United States

Figure 1.7 The Growth of B2B E-Commerce in the United States

Figure 1.8 The Growth of M-Commerce in the United States

E-Commerce: A Brief History (1 of 4) • Precursors – Baxter Healthcare modem-based system – Order entry systems – Electronic Data Interchange (EDI) standards – French Minitel

E-Commerce: A Brief History (2 of 4) • 1995–2000: Invention – Sale of simple retail goods – Limited bandwidth and media – Euphoric visions of Friction-free commerce First-mover advantages – Dot-com crash of 2000

E-Commerce: A Brief History (3 of 4) • 2001–2006: Consolidation – Emphasis on business-driven approach – Traditional large firms expand presence – Start-up financing shrinks – More complex products and services sold – Growth of search engine advertising – Business web presences expand

E-Commerce: A Brief History (4 of 4) • 2007–Present: Reinvention – Rapid growth of: Web 2.0, including online social networks Mobile platform Local commerce On-demand service economy – Entertainment content develops as source of revenues – Transformation of marketing

Figure 1.10 Periods in the Development of E-Commerce

Insight on Business: Rocket Internet • Class Discussion – What are the benefits of investing in a company that Rocket Internet has launched? – Is an incubator the best solution for start-ups to find funding? Why or why not? – Why is Rocket Internet controversial?

Assessing E-Commerce (1 of 2) • Stunning technological success • Early years a mixed business success – Few early dot-coms have survived – Online sales growing rapidly • Many early visions not fulfilled – Price dispersion – Information asymmetry – New intermediaries

Assessing E-Commerce (2 of 2) • Other surprises – Fast-follower advantages – Start-up costs – Impact of mobile platform – Emergence of on-demand e-commerce

Understanding E-Commerce: Organizing Themes • Technology: – Development and mastery of digital computing and communications technology • Business: – New technologies present businesses with new ways of organizing production and transacting business • Society: – Intellectual property, individual privacy, public welfare policy

Figure 1.11 The Internet and the Evolution of Corporate Computing

Insight on Society: Facebook and the Age of Privacy • Class discussion: – Why are social networks interested in collecting user information? – What types of privacy invasion are described in the case? Which is the most privacy-invading, and why? – Is e-commerce any different than traditional markets with respect to privacy? Don’t merchants always want to know their customer? – How do you protect your privacy on the Web?

Academic Disciplines Concerned with Technology • Technical – Computer science, management science, information systems • Behavioral – Information systems research, economics, marketing, management, finance/accounting, sociology

Careers in E-Commerce • Position: Category specialist in E-commerce Retail Program • Qualification/Skills • Preparing for the Interview • Possible Interview Questions

Everything On Demand: The “Uberization” of E-commerce
• Class Discussion
– Have you used Uber or any other on-demand service
companies?
– What is the appeal of these companies for users and providers?
– Are there any negative consequences to the increased use of on-demand services like Uber and Airbnb?

The First Thirty Seconds
• First 20 years of e-commerce – Just the beginning
– Rapid growth and change
• Technologies evolve at exponential rates – Disruptive business change
– New opportunities
• Why study e-commerce
– Understand opportunities and risks
– Analyze e-commerce ideas, models, issues

Introduction to E-commerce
• Use of Internet to transact business
– Includes Web, mobile browsers and apps
• More formally:
– Digitally enabled commercial transactions between and among organizations and individuals

The Difference between E-Commerce and E-Business
• E-business:
– Digital enabling of transactions and processes within a firm, involving information systems under firm’s control
– Does not include commercial transactions involving an exchange of value across organizational boundaries

Technological Building Blocks Underlying E -Commerce
• Internet
• World Wide Web – HTML
– Deep Web versus. “surface” Web
• Mobile platform – Mobile apps

Insight on Technology: Will Apps Make the Web Irrelevant?
• Class Discussion
– What are the advantages and disadvantages of apps,
compared with websites, for mobile users?
– What are the benefits of apps for content owners and creators?
– Will apps eventually make the Web irrelevant? Why or why not?

Major Trends in E-Commerce
• Business trends include:
– All forms of e-commerce show very strong growth
• Technology trends include:
– Mobile platform has made mobile e-commerce reality
• Societal trends include:
– Increased online social interaction and sharing

Unique Features of E-Commerce Technology (1 of 2)

1. Ubiquity


2. Global reach


3. Universal standards 4. Information richness

Unique Features of E-Commerce Technology (2 of 2)
5. Interactivity
6. Information density
7. Personalization/customization 8. Social technology

Types of E-Commerce
• Business-to-Consumer (B2C)
• Business-to-Business (B2B)
• Consumer-to-Consumer (C2C)
• Mobile e-commerce (M-commerce) • Social e-commerce
• Local e-commerce

Figure 1.5 The Growth of B2C E-Commerce in the United States

Figure 1.7 The Growth of B2B E-Commerce in the United States

Figure 1.8 The Growth of M-Commerce in the United States

E-Commerce: A Brief History (1 of 4)
• Precursors
– Baxter Healthcare modem-based system
– Order entry systems
– Electronic Data Interchange (EDI) standards – French Minitel

E-Commerce: A Brief History (2 of 4)
• 1995–2000: Invention
– Sale of simple retail goods
– Limited bandwidth and media – Euphoric visions of
▪ Friction-free commerce
▪ First-mover advantages – Dot-com crash of 2000

E-Commerce: A Brief History (3 of 4)
• 2001–2006: Consolidation
– Emphasis on business-driven approach
– Traditional large firms expand presence
– Start-up financing shrinks
– More complex products and services sold – Growth of search engine advertising
– Business web presences expand

E-Commerce: A Brief History (4 of 4)
• 2007–Present: Reinvention – Rapid growth of:
▪ Web 2.0, including online social networks ▪ Mobile platform
▪ Local commerce
▪ On-demand service economy
– Entertainment content develops as source of revenues
– Transformation of marketing

Figure 1.10 Periods in the Development of E-Commerce

Insight on Business: Rocket Internet
• Class Discussion
– What are the benefits of investing in a company that
Rocket Internet has launched?
– Is an incubator the best solution for start-ups to find funding? Why or why not?
– Why is Rocket Internet controversial?

Assessing E-Commerce (1 of 2) • Stunning technological success
• Early years a mixed business success – Few early dot-coms have survived – Online sales growing rapidly
• Many early visions not fulfilled – Price dispersion
– Information asymmetry
– New intermediaries

Assessing E-Commerce (2 of 2)
• Other surprises
– Fast-follower advantages
– Start-up costs
– Impact of mobile platform
– Emergence of on-demand e-commerce

Understanding E-Commerce: Organizing Themes
• Technology:
– Development and mastery of digital computing and
communications technology • Business:
– New technologies present businesses with new ways of organizing production and transacting business
• Society:
– Intellectual property, individual privacy, public welfare policy

Figure 1.11 The Internet and the Evolution of Corporate Computing

Insight on Society: Facebook and the Age of Privacy
• Class discussion:
– Why are social networks interested in collecting user
information?
– What types of privacy invasion are described in the case? Which is the most privacy-invading, and why?
– Is e-commerce any different than traditional markets with respect to privacy? Don’t merchants always want to know their customer?
– How do you protect your privacy on the Web?

Academic Disciplines Concerned with Technology
• Technical
– Computer science, management science, information
systems • Behavioral
– Information systems research, economics, marketing, management, finance/accounting, sociology

Careers in E-Commerce
• Position: Category specialist in E-commerce Retail Program
• Qualification/Skills
• Preparing for the Interview
• Possible Interview Questions