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Given that it has an impact on a company's product positioning, pricing is a crucial aspect of marketing a good or service.Consumers are shaping a sense of a reasonable price for the good or service through psychological pricing.As a result, when compared to those of its rivals, the pricing of Etisalat UAE's products are considerably high.The idea of psychological pricing has also been adopted by Etisalat UAE, particularly in the promotion of its iPhones.Several pricing schemes have been incorporated by Etisalat UAE.Products with value-added features typically use the value-added pricing strategy to set themselves apart from similar products from rival companies. 4).


Original text

Given that it has an impact on a company's product positioning, pricing is a crucial aspect of marketing a good or service. An organization must assess the cost of its rivals in order to be successful. This will make it easier to develop a competitive pricing strategy for consumers. Several pricing schemes have been incorporated by Etisalat UAE. The business has adopted the idea of innovation in both products and services.
Etisalat UAE has adopted a value-added pricing model to account for the enhanced value that customers have received. As a result, when compared to those of its rivals, the pricing of Etisalat UAE's products are considerably high. Products with value-added features typically use the value-added pricing strategy to set themselves apart from similar products from rival companies.
The idea of psychological pricing has also been adopted by Etisalat UAE, particularly in the promotion of its iPhones. This pricing approach aims to appeal to customers in order to have an impact on their decision-making processes (Sutherland & Canwell, 2008, p. 300).


The strategy used involves pricing its iPhones at unusual levels. For instance, the company set the pricing of the iPhone at AED 3,089 in 2009. Other services like 125 free short messages, 500 MB of data, and 125 minutes of talk time are included in this pricing (Billing, 2009, para. 4). Consumers are shaping a sense of a reasonable price for the good or service through psychological pricing.


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