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Customers According to customer interviews and surveys conducted by the G-Lab team and Mercy Corps, the KeBal pilot program had been very successful in its half year of operation.Nearly every customer interviewed bought from a KeBal vendor multiple times a week.In fact, most mothers did not dismiss the possibility of paying higher prices because they believed the KeBal product was superior in taste and nutritional value to other available porridges.One vendor, Gunanto, said his previous job had allowed him to get to know most of the people in the neighborhood, which helped him establish trust with his customers when he began selling KeBal foods.The survey data confirmed that roughly 97% of customers bought from KeBal at least three times per week.Mothers generally believed that prices were fair and competitive with foods of a similar portion size.


Original text

Customers According to customer interviews and surveys conducted by the G-Lab team and Mercy Corps, the KeBal pilot program had been very successful in its half year of operation. Among the findings: Customers were very loyal. Nearly every customer interviewed bought from a KeBal vendor multiple times a week. The survey data confirmed that roughly 97% of customers bought from KeBal at least three times per week. Purchases were made based on taste and nutritional value. Mothers liked that KeBal's porridges were nutritious and appealing to their children. They recognized the nutritional value because they were able to see the various food groups in the rice porridge. Customers valued the quality of the food, as well as the cleanliness of the cart. Customers trusted the vendors. Vendors felt that their local knowledge of the area, along with their personal ties to the neighborhood residents, enabled them to develop strong relationships with their customers. One vendor, Gunanto, said his previous job had allowed him to get to know most of the people in the neighborhood, which helped him establish trust with his customers when he began selling KeBal foods. Prices were fair, and maybe even a little low. Mothers generally believed that prices were fair and competitive with foods of a similar portion size. In fact, most mothers did not dismiss the possibility of paying higher prices because they believed the KeBal product was superior in taste and nutritional value to other available porridges. Customers desired more menu variety. When asked what they would change about KeBal, most mothers (70%) requested more menu variety. Customers complained that their children became bored with the same chicken porridge and fruit jellies day after day.

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