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Reading text: Social media influencers It is estimated that about 40 per cent of the world's population use social media, and many of these billions of social media users look up to influencers to help them decide what to buy and what trends to follow.Decide which medium - such as your own online blog, Instagram or Snapchat - is the best way to connect with your

followers and chat about your niche area.Make sure people can easily find your content Publicise your posts on a variety of social media, use hashtags and catchy titles and make sure that they can be easily found.Keep posting and your following will gradually increase.3.4.5.

Reading text: Social media influencers
It is estimated that about 40 per cent of the world’s population use social media, and many of
these billions of social media users look up to influencers to help them decide what to buy
and what trends to follow.
So what is an influencer and how do we become one?
An influencer is a person who can influence the decisions of their followers because of their
relationship with their audience and their knowledge and expertise in a particular area, e.g.
fashion, travel or technology.
Influencers often have a large following of people who pay close attention to their views. They
have the power to persuade people to buy things, and influencers are now seen by many
companies as a direct way to customers’ hearts. Brands are now asking powerful influencers
to market their products. With some influencers charging up to $25,000 for one social media
post, it is no surprise that more and more people are keen to become influencers too. If you
are one of them, then here are five tips on how to do it.

1. Choose your niche
   What is the area that you know most about? What do you feel most excited talking about?
   Find the specific area that you’re most interested in and develop it.


2. Choose your medium and write an interesting bio
   Most influencers these days are bloggers and micro-bloggers. Decide which medium – such
   as your own online blog, Instagram or Snapchat – is the best way to connect with your

followers and chat about your niche area. When you have done that, write an attention-
grabbing bio that describes you and your speciality area in an interesting and unique way.

Make sure that people who read your bio will want to follow you.
3. Post regularly and consistently
Many influencers post daily on their social media accounts. The more you post, the more likely
people will follow you. Also, ensure that your posts are consistent and possibly follow a theme.
4. Tell an interesting story
Whether it is a photo or a comment that you are posting, use it to tell a story that will catch
the attention of your followers and help them connect with you.
5. Make sure people can easily find your content
Publicise your posts on a variety of social media, use hashtags and catchy titles and make
sure that they can be easily found. There is no point writing the most exciting blogposts or
posting the most attractive photographs if no one is going to see them.
Most importantly, if you want to become a social media influencer, you need to have patience.
Keep posting and your following will gradually increase. Good luck!