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business ethics has three levels which are individual, organizational and macro.ethics is defined as a systematic reflection on behavior's that are in line with social norms and values.
business ethics has three levels which are individual, organizational and macro. ethics is defined as a systematic reflection on behavior's that are in line with social norms and values. ethics was first studied in business in early 1945 when many individual employees were fighting for their rights in industries .O'Fallon & Al said that: "many theoretical approaches that are applied to ethics were developed in mid-1980 and early 1990s. A firm profits will not only considerably be increase and developed but also sustainable through positive and effective association between business ethics and customer satisfaction. Thus, customers must be placed in company's first position before its profits because its overall growth performance will always depend on its customers satisfaction. .this would generate a positive effect on firm brand loyalty. In addition, ethical standards would make things easier, for an organization, to achieve not only strategic advantage but also to distinguish it from other in market.
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