Lakhasly

Localization WEEK 10 DR. ALANOUD ALSHARHAN What is Localization?More specifically, localization is the process of adapting products and services(e.g. websites, manuals, and software applications) in accordance with linguistic, cultural, technical, functional, and other locale-specific requirements of the target market.Localization in a broad sense involves adapting products, services, communications, and other assets involved in customer interactions so that they meet local consumer expectations.The locale determines conventions such as sort order, keyboard layout; and date, time, number and currency formats.The goal of translation is to achieve meaning equivalence by ensuring idiomatic, vocabulary, and conceptual equivalence.Website localization: Process of adapting it to the requirements (linguistic, functional and cultural) of the target market.Localization: the process of translating and adapting a software application into another language in order to make it linguistically and culturally appropriate for a particular local market. Localization involves taking a product and making it linguistically and culturally appropriate to the target locale country/region and language) where it will be used and sold.Translation constitutes a subset of activities performed during the localization of a product.The collection of features of the user's environment that is dependent on language, country/region, and cultural conventions.(221) The Simpsons in Arabic - YouTube Website localization ?To discover the position, situation, or whereabouts of a text The process of adapting a process or a product to a local market What is Localization?To discover the position, situation, or whereabouts of a text The process of adapting a process or a product to a local market Introduction ?The process of tailoring products and content to a specific locale.Translation is the linguistic aspect of localization.Example of linguistic localization Examples of cultural localization Examples of cultural localization ?Users more likely to purchase from a site in their language Website localization structure ?Operating System language settings Website localization structure Localization issueOne of the main ways of communicating with the target audience, and it is a key element to enter new markets ?Games The relationship between translation and localization ?Access to localized versions: ?Link in form of a flag or language locale on the main webpage ?Different URLs for different locale pages ?Localization ?Locale ?Locale ?Software ?Multimedia ??Do you think it is 1.2.?Do you think it is 1.2.???Web ????

Localization
WEEK 10
DR. ALANOUD ALSHARHAN
What is Localization?
➢ Do you think it is

1. 
   
   
   
   2. To discover the position, situation, or whereabouts of a text
      The process of adapting a process or a product to a local market
      What is Localization?
      ➢ Do you think it is
   
   
   
   


2. 
   
   
   
   2. To discover the position, situation, or whereabouts of a text
      The process of adapting a process or a product to a local market
      Introduction
      ➢ Localization: the process of translating and adapting a software application into
      another language in order to make it linguistically and culturally appropriate for a
      particular local market.
      ➢ The process of tailoring products and content to a specific locale.
      ➢ Localization involves taking a product and making it linguistically and culturally
      appropriate to the target locale country/region and language) where it will be
      used and sold.
      Localization
       Localization in a broad sense involves adapting products, services,
      communications, and other assets involved in customer interactions so that they
      meet local consumer expectations. More specifically, localization is the process
      of adapting products and services(e.g. websites, manuals, and software
      applications) in accordance with linguistic, cultural, technical, functional, and
      other locale-specific requirements of the target market.
      Locale
       Locale
      ➢ The collection of features of the user’s environment that is dependent
      on language, country/region, and cultural conventions. The locale
      determines conventions such as sort order, keyboard layout; and date,
      time, number and currency formats.
      ➢ Software
      ➢ Multimedia
      ➢ Web
      ➢ Games
      The relationship between translation and
      localization
       Translation is the linguistic aspect of localization.
       The goal of translation is to achieve meaning equivalence by
      ensuring idiomatic, vocabulary, and conceptual equivalence.
       Translation constitutes a subset of activities performed during the
      localization of a product.
      Example of linguistic localization
      Examples of cultural localization
      Examples of cultural localization
       (221) The Simpsons in Arabic –
      YouTube
      Website localization
       Website localization: Process of adapting it to the requirements
      (linguistic, functional and cultural) of the target market.
      ➢ One of the main ways of communicating with the target audience, and
      it is a key element to enter new markets
      ➢ Users more likely to purchase from a site in their language
      Website localization structure
       Access to localized versions:
      ➢ Link in form of a flag or language locale on the main webpage
      ➢ Different URLs for different locale pages
      ➢ Operating System language settings
      Website localization structure
      Localization issue