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Answer: There are three general types of intermediaries: wholesale, retail, and specialized.Retail intermediaries come in many forms: department stores, mass merchandisers, hypermarkets, specialty stores, category killers, convenience stores, franchises, buying clubs, warehouse clubs, cataloguers, and online retailers, to name just a few.For example, insurance, financing, and credit card companies are all involved in financing; advertising agencies participate in the channel's promotion function; logistics and shipping firms engage in physical possession; information technology firms may participate in ordering or payment functions; and marketing research firms generate marketing intelligence thatA wholesaler sells to other channel intermediaries, such as retailers, or to business end-users, but not to individual consumer end-users.
Answer: There are three general types of intermediaries: wholesale, retail, and specialized. Wholesalers include merchant wholesalers or distributors, manufacturers’ representatives, agents, and brokers. A wholesaler sells to other channel intermediaries, such as retailers, or to business end-users, but not to individual consumer end-users. Retail intermediaries come in many forms: department stores, mass merchandisers, hypermarkets, specialty stores, category killers, convenience stores, franchises, buying clubs, warehouse clubs, cataloguers, and online retailers, to name just a few. Unlike purely wholesale intermediaries, they sell directly to individual consumer end-users. Specialized intermediaries enter the channel to perform a specific function; typically, they are not heavily involved in the core business represented by the products being sold. For example, insurance, financing, and credit card companies are all involved in financing; advertising agencies participate in the channel’s promotion function; logistics and shipping firms engage in physical possession; information technology firms may participate in ordering or payment functions; and marketing research firms generate marketing intelligence that
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