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Crowdsourcing via social media is a dynamic approach that allows companies to tap into the collective creativity of their audience.Through social media platforms like Facebook and Twitter, LEGO invites users to submit their own custom designs for potential new sets.LEGO Ideas, the company's crowdsourcing platform, allows users to submit concepts, and those that garner enough votes from the community have the chance to become official LEGO sets.Fans can showcase their creativity, share building instructions, and rally support for their ideas.
Crowdsourcing via social media is a dynamic approach that allows companies to tap into the collective creativity of their audience. A notable example is LEGO, a renowned toy company that has successfully utilized crowdsourcing to inspire and involve its fan community. Through social media platforms like Facebook and Twitter, LEGO invites users to submit their own custom designs for potential new sets. Fans can showcase their creativity, share building instructions, and rally support for their ideas. LEGO Ideas, the company's crowdsourcing platform, allows users to submit concepts, and those that garner enough votes from the community have the chance to become official LEGO sets. This approach not only empowers LEGO enthusiasts to actively contribute to the brand's product lineup but also fosters a strong sense of community and collaboration. Social media serves as the nexus for LEGO fans worldwide to engage, share ideas, and collectively influence the brand's product development. LEGO's successful use of crowdsourcing exemplifies how social media platforms can be harnessed to turn customers into co-creators, enhancing brand loyalty and innovation.
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