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Market segmentation is one of the most important operations that companies can undertake to improve, develop, and sell their products in a manner that suits consumers.The beginning of the geographical division is that Abdul Samad Al Qurashi Company, the manufacturer of antique oriental perfumes, started from Mecca, then moved to all regions of the Middle East and established its solid base, and then gradually began opening its branches in the West and spreading the Arab culture through perfumes for people who love different scents from the West or from Arabs living in the West.Like other companies, Abdul Samad Al Qurashi Company follows the four foundations of market segmentation.
Market segmentation is one of the most important operations that companies can undertake to improve, develop, and sell their products in a manner that suits consumers. Like other companies, Abdul Samad Al Qurashi Company follows the four foundations of market segmentation. The beginning of the geographical division is that Abdul Samad Al Qurashi Company, the manufacturer of antique oriental perfumes, started from Mecca, then moved to all regions of the Middle East and established its solid base, and then gradually began opening its branches in the West and spreading the Arab culture through perfumes for people who love different scents from the West or from Arabs living in the West. As for the demographic division, the company directs its products to both sexes, providing women's perfumes and men's perfumes. The company also attracts people with middle and high incomes, whose ages often range from 25 and above. In terms of psychological division, the company relied on understanding the taste of consumers and their search for a sense of luxury and perfection. Finally, the behavioral division that the company used to know the preferences towards luxury perfumes that its customers are distinguished by. Based on this, the majority of consumers are aged 25 and above and are from the upper and middle classes and are interested in purchasing perfumes with unique scents and luxury products. The company's products are often essential for them on occasions such as holidays and weddings, as perfumes are part of luxury for them.
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