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4 Examples Of Blue Ocean Strategy Seeing is believing.Here are a few organizations that successfully captured a blue-ocean market:

Netflix In this David versus Goliath story, Netflix came on the scene when Blockbuster was at the top of the video rental game.Rather than trying to compete with the popular giant solely on price or entertainment choices, Netflix reinvented the market by creating an entirely new kind of online DVD rental service.It utilized postal mail rather than brick-and-mortar stores.

4 Examples Of Blue Ocean Strategy
Seeing is believing. Here are a few organizations that successfully captured a blue-ocean market:

Netflix
In this David versus Goliath story, Netflix came on the scene when Blockbuster was at the top of the video rental game. Rather than trying to compete with the popular giant solely on price or entertainment choices, Netflix reinvented the market by creating an entirely new kind of online DVD rental service. It utilized postal mail rather than brick-and-mortar stores.

And its flat-fee monthly payment model solved two major pain points many Blockbuster customers experienced: return deadlines and late fees. Netflix customers could keep a DVD for as long as they wanted, without incurring any late fees.

Plus, they could browse and select a video to rent, without having to leave their house. Netflix has continued to innovate since then by switching from DVDs to streaming, and then by creating their own shows and movies.

By using the Blue Ocean Strategy, Netflix has been able to constantly move to new, uncontested spaces to capture demand.