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What are the components of Maslow's pyramid in marketing?It gives him a feeling of satisfaction and happiness, such as participating in charitable activities, traveling around the world, etc.Because a person buys a modern and expensive car compared to other cars, only because he feels that buying this product gives him more self-esteem.[6]

Self-actualization It is the last level of the pyramid and its head, in which the individual finishes meeting all the previous requirements of self-respect, building relationships, belonging, and love, and meeting the requirements for safety and security in addition to the instinctive requirements of a person.Regarding products that provide safety and security for the consumer, such as cars, the consumer at this stage searches for a car in which he feels safe and has a greater ability to withstand shocks, etc.The customer feels a sense of belonging to the company as if he is part of it, or that this product represents a reward for what customers do. [5]

Appreciation It is the fourth level in the pyramid, through which the individual seeks self-respect and the respect and appreciation of others.It is fueled by independence, freedom, status, success and self-confidence, in which everything that the consumer thinks will achieve self-respect is marketed, and famous brands of cars or jewelry stand out here, so there is no real need.Maslow's pyramid consists of the following:

Physiological needs They are the necessary needs for human survival.Requirements.[6]

What are the components of Maslow's pyramid in marketing?
Maslow's pyramid consists of the following:

Physiological needs
They are the necessary needs for human survival. It is inconceivable that a human being would have a life when they are lost. They include all the basic needs of food, shelter, drink, and sleep, and everything that is essential for human survival and the continuation of his livelihood. They are the foundational point in the pyramid, as one cannot ascend to the other level of marketing except when these needs are met. Requirements. For example, you cannot make expensive jewelry and then market it to a group whose basic requirements for life are not met.[3]

Safety and security needs
It is the second level of the pyramid, which the person begins trying to meet and achieve after he has satisfied the basic and instinctive needs for his survival. The individual begins searching for safety and security out of fear of a possible danger that may occur later, or just to increase his safety in order to avoid anything happening. Here, the search is for example. Regarding products that provide safety and security for the consumer, such as cars, the consumer at this stage searches for a car in which he feels safe and has a greater ability to withstand shocks, etc. [4]

Love and belonging
Consumers at this level of the pyramid tend to search for love and a place to belong. In addition, individuals seek to maintain a satisfactory and good relationship with relatives and friends. All of this comes after they meet their basic needs and achieve safety and security requirements. Here begins the role of marketing products that give... The customer feels a sense of belonging to the company as if he is part of it, or that this product represents a reward for what customers do. [5]

Appreciation
It is the fourth level in the pyramid, through which the individual seeks self-respect and the respect and appreciation of others. It is fueled by independence, freedom, status, success and self-confidence, in which everything that the consumer thinks will achieve self-respect is marketed, and famous brands of cars or jewelry stand out here, so there is no real need. Because a person buys a modern and expensive car compared to other cars, only because he feels that buying this product gives him more self-esteem.[6]

Self-actualization
It is the last level of the pyramid and its head, in which the individual finishes meeting all the previous requirements of self-respect, building relationships, belonging, and love, and meeting the requirements for safety and security in addition to the instinctive requirements of a person. At this level, he focuses on himself and achieves more success by carrying out work or activities. It gives him a feeling of satisfaction and happiness, such as participating in charitable activities, traveling around the world, etc. [6]