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Globalization and customization are Companies frequently need to balance two competing concepts.Saudi Aramco, for example, has been analyzing a strategy for growing its activities into over 50 different countries over the next 10-20 years, with the ultimate objective of becoming a fully integrated, truly international oil and chemicals corporation.For example, the firm has broken into the petrochemicals market and created joint ventures with local partners, helping it to develop a variety of petrochemical products tailored to the unique needs of different regions.Globalization refers to the expanding integration of countries, cultures, and economy around the world.Saudi Aramco also understood the advantages of customization to satisfy demands from local markets.
Original text
Globalization and customization are Companies frequently need to balance two competing concepts. Globalization refers to the expanding integration of countries, cultures, and economy around the world. Borders between countries and even companies are becoming less limiting as trade in goods, information flow, and individuals travel easily between them. Customization is the process of changing a product or service to fulfill the feels or desires of a particular customer or a company. We can also use the term when we adjust a thing for particular reasons. In other words, we might employ it to focus on customers or operations. Saudi Aramco, for example, has been analyzing a strategy for growing its activities into over 50 different countries over the next 10-20 years, with the ultimate objective of becoming a fully integrated, truly international oil and chemicals corporation. This points to an important focus on globalization, as the business plans to grow its presence and operations in different regions of the world. Saudi Aramco also understood the advantages of customization to satisfy demands from local markets. For example, the firm has broken into the petrochemicals market and created joint ventures with local partners, helping it to develop a variety of petrochemical products tailored to the unique needs of different regions. For example: there are differences between countries in advertising regulations coverage by national versus local newspapers.
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