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As e-commerce continues to expand at a fast pace, it is
becoming an increasingly essential factor in economic
growth. E-commerce has had a significant influence on the
consumption patterns and structures of people, as well as
on the economic transformation and upgrading that has
taken place. Populations’ consumption patterns have altered
as a result of e-commerce, with rural residents seeing an
increase in their consumption (Ma [1]). E-commerce is a
method of doing business through the Internet, but it is
anticipated to have an impact on the conventional forms of
economic activity in the near future [2]. E-commerce minimizes the distance between producers and consumers,
lowers transaction costs, boosts market transparency, ignites
the excitement of all transaction participants, and, as a
result, raises the total amount of transactions between these
two parties ([3–5]; Peng [6]; Zhu [7]; Hu [8]).
With the use of the Internet to convey information, there
is tremendous potential for e-commerce. [9]. Due to the rapid
growth of online marketing transactions such as sales and
purchases, E-commerce provides customers with a tool to
comment and comment on products or services at the time
of purchase [10]. As a result of the integration of different ecommerce forms with the real economy, a new model of
market growth has emerged, which has the potential to
minimize marketing expenses. Within the context of the new
economic normal, it is also an essential method for promoting
consumption, increasing income, and speeding up economic
transition (Wang [11]). As consumers, we benefit from a
greater selection of products at a more reasonable price [12].
E-commerce improves transaction and service efficiency [13].
E-commerce also opens up new possibilities for international
trade between companies and consumers, with the volume of
international trade over the internet growing at an incredible
rate [14]. Chinese e-commerce sales are expected to reach
37.21 trillion yuan in 2020, with cross-border e-commerce
imports and exports totaling 1.69 trillion yuan.
There are many new types of e-commerce, such as live
streaming of commodities, online schooling, and online
office space. Many Internet application situations have gotten
more complex as a result of the pandemic. E-commerce and
other new forms of digital economy have had a significant
impact on the growth of the global economy. There has been
a 16.6 percent average annual growth rate in China’s digital
economy production value, which now accounts for more
than half of the country’s GDP, up from 30.3% in 2016 to
36.2% in 2019. More than 19 trillion yuan (1914.47 billion
yuan) was added to China’s digital economy in 2020,
accounting for nearly 18.8 percent of the country’s gross
domestic product (GDP). During COVID-19 pandemic time,
the digital economy has successfully stabilized and sustained
the orderly functioning of economic and social systems,
generating over 70% of economic development (Wang [15]).“E-commerce into Rural Comprehensive Demonstration”
benefits the county economy by promoting economic development via policy effects, employment effects, industry
agglomeration effects, and human capital enhancement
effects. The policy influence of demonstration projects on
county economic growth is very regionally heterogeneous.
The center and western regions have a stronger impact on
county economic growth than the eastern coastline regions
do (Ge [19]). E-commerce fosters social innovation by
encouraging villages to sell their wares to buyers around
the nation and even the globe, therefore increasing revenue
and promoting local economic growth. (Cui, 2016). Zhang
[27] conducted a thorough assessment of the state of ecommerce development in different areas and discovered
that there are regional variances in the state of e-commerce
in China (Zhang [27]). The standard is the degree of development of the digital economy. China’s regional economic
development may be classified into three tiers, with significant variances between them (Wang [15]).
On a macroeconomic level, the economic usefulness of
e-commerce may be seen as a kind of technical innovation,
as it enables enterprises and industries to enhance their
economic efficiency, hence, increasing the overall supply
level of the whole community (Yang [36]). Electricity and
economic developments are inextricably linked, with studies
focusing on the role of electricity in promoting economic
progress (He [37]). Instead of utilizing separate measurement
techniques to assess regional variations in e-commerce development, this study employs multidimensional indicators to
produce an e-commerce development index, a quality evaluation system for economic growth, and a provincial-based
index system