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In the beginning Dell Corporation sold computers to customers who ordered them by telephone.Other computer manufacturers, including Hewlett-Packard, compete with Dell by copying its business model, but they are not as successful.Next, the Internet increased Dell's direct sales system and provided its customers with better service and cheaper prices.This is called the direct sales system.


Original text

In the beginning Dell Corporation sold computers to customers who ordered them by telephone. This is called the direct sales system. Customers contacted Dell directly to buy a computer.


Next, the Internet increased Dell's direct sales system and provided its customers with better service and cheaper prices. This business model was very successful. The company also built computers to order. This means that when a customer wanted a computer with personal specifications, Dell designed it. This saves money on storage space and production costs.


In 2000, Dell became the number one seller of personal computers in the USA.


Other computer manufacturers, including Hewlett-Packard, compete with Dell by copying its business model, but they are not as successful.


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