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Continuous improvement!Second, educators were a major part of the problem: they resisted change, hunkered down in their feathered nests, protected by tenure and shielded by a bureaucratic monopoly.First, public schools needed to change; they were archaic selecting and sorting mechanisms designed for the industrial age and out of step with the needs of our emerging "knowledge society."In retrospect, the speech was perfectly balanced--equal partsZero defects!TQM!was convinced of two things.They needed to look to business.We knew how to produce quality.
The Blueberry Story: The Teacher Gives the Businessman a
Lesson
“If I ran my business the way you people operate your schools, I
wouldn't be in business very long!”
I stood before an auditorium filled with outraged teachers who were
becoming angrier by the minute. My speech had entirely consumed
their precious 90 minutes of in service. Their initial icy glares had
turned to restless agitation. You could cut the hostility with a knife.
I represented a group of business people dedicated to improving public
schools. I was an executive at an ice cream company that became
famous in the middle 1980s when People Magazine chose our
blueberry as the “Best Ice Cream in America.”
was convinced of two things. First, public schools needed to change;
they were archaic selecting and sorting mechanisms designed for the
industrial age and out of step with the needs of our emerging
“knowledge society.” Second, educators were a major part of the
problem: they resisted change, hunkered down in their feathered
nests, protected by tenure and shielded by a bureaucratic monopoly.
They needed to look to business. We knew how to produce quality.
Zero defects! TQM! Continuous improvement!
In retrospect, the speech was perfectly balanced—equal parts
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